Influenced by Italian design, Eppureluca creates men’s underwear with the guiding principle that underwear shouldn’t be an afterthought¬†because great style begins with great underwear. Eppureluca designs are for men who are confident with themselves and not bound by stereotypes.¬†

Eppureluca, based in Miami, also gives back to those in need by donating 10% of each item sold to St. Jude Children’s Research Hospital. MensUnderwear.io will also donate 10% of each Eppureluca purchase to St. Jude’s.